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MP backs Age UK Sandwell’s call to wear purple for world elder abuse awareness day

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Thursday, 9 June, 2022

West Bromwich East MP Nicola Richards is backing Age UK Sandwell’s call to raise awareness and help stamp out abuse of older people this June on Elder Abuse Awareness Day (WEAAD).

World Elder Abuse Awareness Day is on Wednesday 15th June 2022

Last year worldwide, 1 in 6 older people suffered some form of abuse and people with dementia are especially at risk, with as many as 2 out of every 3 older people with dementia being abused. On WEAA day, Age UK Sandwell are hoping to raises awareness and funds to help continue their work with older people in our local community, and in particular to be the voice for those who are victims of abuse.

Unfortunately, the list of types of abuse is long and includes:

• Physical abuse – Hitting, pushing or inpatriate use of drugs or restraints
• Psychological or emotional abuse – insults, threats, humiliation and controlling behaviours
• Sexual abuse – sexual contact without consent
• Financial exploitation – misusing or stealing a persons money or assets
• And Neglect and abandonment – not providing adequate food, housing or medical care

One way to raise awareness is by wearing purple on the 15th June. Purple is a colour recognized for dignity and respect, reflecting how all older people should be treated.

Age UK Sandwell CEO Steven Thomson said: “Here at Age UK Sandwell we take a stand against all forms of abuse, we encourage and support older people to find their voice and speak out. We support people through our information and advice services, wellbeing activities and dementia support services to so they can make most of later life, maximise their income to find appropriate services and support to meet their needs and of course offer compassion and empathy to everyone we support.

“We are encouraging people to speak out if they feel something is wrong or if they suspect abuse is taking place, seek the appropriate support from organisations like Age UK Sandwell who can offer help and guidance. All our collective actions can help to put an end to elder abuse.”

West Bromwich East MP Nicola Richards said: “Staggeringly only 4% of all abuse gets reported. Older people suffer in silence, not wanting to cause any trouble. Sadly, it doesn’t just happen to frail or sick people. It can happen to any older person in any environment, including at home by people they love or in a medical or care setting by those looking after them.

“I’m backing Age UK Sandwell’s campaign to raise awareness of this important issue and I’ll be wearing purple to show my support on the 15th June”

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ConservativesPromoted by Scott Chapman on behalf of Nicola Richards both at Sandwell Conservative Federation, Old Bank Innovation Centre, 35-37 King Street, Darlaston, Wednesbury, WS10 8DE.
Copyright 2022 Nicola Richards MP for West Bromwich East. All rights reserved.
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